Growing up in a working-class family in Northern Ireland with an older sibling who has severe learning disabilities, James learned early on that gratitude, determination, and grit are essential for overcoming obstacles.

This unique upbringing forged within James a unique perspective on life.   Later in his early 20’s, the sudden loss of his father would further cement this.

At 17, leaving school, James embarked on his entrepreneurial path, launching his first online venture. He plunged into the world of digital, acquiring coding skills through self-study.  He later worked for multiple digital agencies, learning the trade and picking up skills and qualifications along the way.

Fast forward to now, James is renowned for his expertise in digital marketing, his strong personal brand, his love of entrepreneurship and his leap into television via BBC. 

In 2016, with a modest £500 investment, James established what would become VINDICTA® – a digital marketing agency. This humble beginning burgeoned into a successful enterprise, employing talented creatives which draws in major clients having generating significant revenues of over £150m for them. 

James lends his knowledge and expertise to a select amount of individuals on a mentoring basis.  He is acknowledged as an accredited Virgin Mentor by Virgin StartUp. Virgin StartUp is an independent not-for-profit, supporting founders to build better businesses. 

In 2023, James embarked on developing VirtuSign®, an innovative AI-powered software revolutionising document and contract management.

James studied a course in Artificial Intelligence at the University of Oxford to support this project.  VirtuSign® will launch to the public in Winter 2024.

Contributing insights to Forbes and Entrepreneur.com amongst others.  James shares his journey online, his extensive social media influence touches millions monthly.

In 2023, James’s content creation online led to a major breakthrough in television with his first BBC Three and BBC iPlayer documentary, “Hunting The Catfish Crime Gang.”

This documentary, acclaimed for its success, shines a light on human trafficking, forced scamming, and online fraud. He is now working on yet another commissioned documentary for BBC Three.  Set for release in Spring 2025.